Your time is the one thing you can never get back — let's make it count.
Time Matters was built for people who are already stretched thin — not people with hours to spare reading productivity theory. Everything here is battle-tested, ruthlessly practical, and built for the real world.
Most productivity content is written for people with unlimited time to optimize their lives. We write for everyone else — the parent juggling a full-time career, the professional whose calendar is already full before 9am, the Gen Xer who has navigated decades of workplace change and knows that real productivity isn't about perfect systems, it's about smart ones. Our mission is simple: give you one genuinely useful strategy per week that actually moves the needle.
No fluff
Every piece of content has to pass one test: can a busy person use this today? If not, we don't publish it.
Honest recommendations
We only recommend tools we actually use. Affiliate relationships never influence our editorial opinions — period.
Respect for your time
A productivity site that wastes your time is a contradiction. We keep articles tight, emails short, and advice actionable.
Real-world tested
Strategies are tested in actual work environments — not ideal conditions. If it only works when you have a perfect schedule, we say so.
Michele McDonald
Founder & Editor
I spent over 30 years in high-stakes finance roles — from Senior Accountant all the way to Chief Financial Officer — managing budgets, leading teams, and keeping organizations running smoothly under pressure. I did all of it while raising a family. No shortcuts, no perfect schedules, just hard-won systems that actually work. As a Gen Xer, I've lived through more workplace transformations than I can count — and every one of them taught me something new about managing time, energy, and priorities. I started Time Matters because the advice I needed back then didn't exist. Now I'm sharing everything I've learned so you don't have to figure it out the hard way.
Background
- 30+ years in finance leadership, including multiple CFO and Controller roles
- Raised a family while managing demanding executive careers
- Hands-on experience with organizational systems across nonprofits, corporations, and small businesses
- MBA in Accounting — University of Phoenix
Get the bi-weekly newsletter
One actionable strategy every other Friday. Free.
Subscribe Free →